“Google My Business” is the simplest & cheapest way to get online and is always recommended whether you have a website or not.
August 20th, 2019
Something I always recommend any business to do is to get onto Google My Business. No matter if you are a shop front, brand or organisation, this simple step will enhance your online visibility quickly and easily.
I would recommend doing as much as you can to fill out your organisation details in full. This platform allows you to share a great deal about your business and also allows you to regularly update your customers on:
I will explore some of these features below, so if you really want to maximise the benefits you get from google My Business, read on.
Then you can allow them access to share the latest updates about the company. From the smallest change in hours, a last minute update that your business is closing early, to more creative posts about new products or offers.
Read more about adding users to your google my business listing.
It sounds simple, but everyone likes an offer, right? By adding value to your offer e.g. discount, or in-store-reductions users will become engaged in your business quicker. Provide a welcome offer to thank customers who follow your business.
Read more about welcome offers.
Does your business promote events? Ask yourself, do you ever host the following?:
You can get your events to appear in the google search results simply by creating a Post, selecting post type 'Event' then filling out the details. Have lots of events? Utilise structured data on your website so that they populate automatically.